Benedikt Schnurr

Humanizing Products with Handwritten Typefaces

Roland Schroll, Benedikt Schnurr, Dhruv Grewal · Journal of Consumer Research · 2018 · 149 citations

Business, Marketing, Social Psychology +12

The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity

Benedikt Schnurr, Alexandra Brunner‐Sperdin, Nicola Stokburger-Sauer · Marketing Letters · 2016 · 97 citations · Full text

Business, Marketing, Marketing Management +14

Too Cute to Be Healthy: How Cute Packaging Designs Affect Judgments of Product Tastiness and Healthiness

Benedikt Schnurr · Journal of the Association for Consumer Research · 2019 · 81 citations

Business, Marketing, Marketing Management +12

3D‐printed patient individualised models vs cadaveric models in an undergraduate oral and maxillofacial surgery curriculum: Comparison of student's perceptions

Lukas Benedikt Seifert, Benedikt Schnurr, Carlos Herrera-Vizcaíno et al. · European Journal Of Dental Education · 2020 · 61 citations · Full text

Dentistry, Maxillofacial Surgery, Oral Surgery +13

The impact of atypical product design on consumer product and brand perception

Benedikt Schnurr · Journal of Brand Management · 2017 · 43 citations

Business, Marketing, Marketing Management +16