Hans H. Hinterhuber

How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment

Kurt Matzler, Hans H. Hinterhuber · Technovation · 1998 · 1.1K citations

Management, Project Management, Quality Management +13

The asymmetric relationship between attribute-level performance and overall customer satisfaction: a reconsideration of the importance–performance analysis

Kurt Matzler, Franz Bailom, Hans H. Hinterhuber et al. · Industrial Marketing Management · 2003 · 771 citations

Business, Marketing, Marketing Management +11

How to delight your customers

Kurt Matzler, Hans H. Hinterhuber, Franz Bailom et al. · Journal of Product & Brand Management · 1996 · 575 citations

Business, Marketing, New Product Development +10

THE KANO MODEL: HOW TO DELIGHT YOUR CUSTOMERS

Elmar Sauerwein, Franz Bailom, Kurt Matzler et al. · 1996 · 304 citations

Management, Marketing, Quality Management +16

Linking customer lifetime value with shareholder value

Heinz K. Stahl, Kurt Matzler, Hans H. Hinterhuber · Industrial Marketing Management · 2003 · 185 citations

Business, Marketing, Marketing Management +14