Elmar Sauerwein

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Publications

Citations

1.8K

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Active since

1996

Affiliations

Universität Innsbruck(Current)

Management Center Innsbruck

Elmar Sauerwein is an author at Universität Innsbruck specializing in customer satisfaction, consumer satisfaction, and customer satisfaction management.

Publications per year

1996–2003

Publications

How to delight your customers

Kurt Matzler, Hans H. Hinterhuber, Franz Bailom et al. · Journal of Product & Brand Management · 1996 · 575 citations

Business, Marketing, New Product Development +10

Importance-performance analysis revisited: the role of the factor structure of customer satisfaction

Kurt Matzler, Elmar Sauerwein, Kenneth A. Heischmidt · Service Industries Journal · 2003 · 435 citations

Business, Marketing, Performance Measurement +14

The factor structure of customer satisfaction

Kurt Matzler, Elmar Sauerwein · International Journal of Service Industry Management · 2002 · 417 citations

Business, Marketing, Marketing Management +14

THE KANO MODEL: HOW TO DELIGHT YOUR CUSTOMERS

Elmar Sauerwein, Franz Bailom, Kurt Matzler et al. · 1996 · 304 citations

Management, Marketing, Quality Management +16

Strategy implementation in the Alpine tourism industry

Harald Pechlaner, Elmar Sauerwein · International Journal of Contemporary Hospitality Management · 2002 · 58 citations

Management, Strategic Management, Tourism Management +13

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