Concepedia

Franz Bailom

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Publications

8

Citations

2K

H-Index

8

Active since

1996

Affiliations

Universität Innsbruck(Current)

Management Center Innsbruck

Franz Bailom is an author at Universität Innsbruck specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementCustomer SatisfactionStrategyInnovationCustomer ServiceEntrepreneurship

Publications per year

1996–2016

8

Publications

8

The asymmetric relationship between attribute-level performance and overall customer satisfaction: a reconsideration of the importance–performance analysis

Kurt Matzler, Franz Bailom, Hans H. Hinterhuber et al. · Industrial Marketing Management · 2003 · 759 citations

Customer Experience, Customer Satisfaction, Psm Performance +8

How to delight your customers

Kurt Matzler, Hans H. Hinterhuber, Franz Bailom et al. · Journal of Product & Brand Management · 1996 · 570 citations

Customer Profitability, Customer Satisfaction, Customer Experience +14

THE KANO MODEL: HOW TO DELIGHT YOUR CUSTOMERS

Elmar Sauerwein, Franz Bailom, Kurt Matzler et al. · 1996 · 304 citations

Customer Experience, Customer Satisfaction, Customer Loyalty +15

Business model innovation: coffee triumphs for Nespresso

Kurt Matzler, Franz Bailom, Stephan Friedrich von den Eichen et al. · Journal of Business Strategy · 2013 · 209 citations

Marketing, Business Operations, Business Model +12

CORPORATE CULTURE AS AN ANTECEDENT OF SUCCESSFUL EXPLORATION AND EXPLOITATION

Kurt Matzler, Dagmar Abfalter, Todd A. Mooradian et al. · International Journal of Innovation Management · 2013 · 65 citations

Firm Performance, Business Culture, Organizational Culture +20

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