Concepedia

Heinz K. Stahl

HK

Statistics

Publications

1

Citations

185

H-Index

1

Active since

2003

Affiliations

Universität Innsbruck(Current)

Heinz K. Stahl is an author at Universität Innsbruck specializing in shareholder value management, relationship marketing, and customer lifetime value measurement.

Publications per year

2003–2003

1

Publications

1

Linking customer lifetime value with shareholder value

Heinz K. Stahl, Kurt Matzler, Hans H. Hinterhuber · Industrial Marketing Management · 2003 · 185 citations

Business, Marketing, Marketing Management +14

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