Concepedia

Johanna Roettl

JR

Statistics

Publications

3

Citations

289

H-Index

3

Active since

2016

Affiliations

University of Klagenfurt(Current)

Johanna Roettl is an author at University of Klagenfurt specializing in business, consumer behavior, and brand management.

ORCID

Publications per year

2016–2018

3

Publications

3

The same video game in 2D, 3D or virtual reality – How does technology impact game evaluation and brand placements?

Johanna Roettl, Ralf Terlutter · PLoS ONE · 2018 · 184 citations · Full text

, , +12

What Predicts Patients’ Willingness to Undergo Online Treatment and Pay for Online Treatment? Results from a Web-Based Survey to Investigate the Changing Patient-Physician Relationship

Johanna Roettl, Sonja Bidmon, Ralf Terlutter · Journal of Medical Internet Research · 2016 · 61 citations · Full text

, , +16

The Persuasive Power of Advergames: A Content Analysis Focusing on Persuasive Mechanisms in Advergames

Johanna Roettl, Martin Waiguny, Ralf Terlutter · Australasian Marketing Journal (AMJ) · 2016 · 44 citations

, , +16

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