Concepedia

Charles S. Gulas

CS

11

Publications

1.4K

Citations

11

H-Index

1994

Active since

Affiliations

Wright State University(Current)

University of Massachusetts Amherst

University of Georgia

Grady Memorial Hospital

Charles S. Gulas is an author at Wright State University specializing in advertising, consumer research, and marketing.

Top concepts

MarketingAdvertisingConsumer ResearchManagementGenderMedia StudiesSocial SciencesArtsTelevisionCommunication

Publications per year

1994–2019

11

Publications

11

Shades of Green: A Multidimensional Analysis of Environmental Advertising

Subhabrata Bobby Banerjee, Charles S. Gulas, Easwar S. Iyer · Journal of Advertising · 1995 · 466 citations

Corporate Giving Behavior and Decision-Maker Social Consciousness

Leland Campbell, Charles S. Gulas, Thomas S. Gruca · Journal of Business Ethics · 1999 · 211 citations

Right under our noses: Ambient scent and consumer responses

Charles S. Gulas, Peter Bloch · Journal of Business and Psychology · 1995 · 202 citations

Marketing, Ambient Scent, Consumer Decision Making +7

Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery

Charles S. Gulas, Kim McKeage · Journal of Advertising · 2000 · 146 citations

Social Psychology, Targeted Advertising, Consumer Research +25

It's Just a Joke

Charles S. Gulas, Kim McKeage, Marc G. Weinberger · Journal of Advertising · 2010 · 76 citations

Men's Study, Media Studies, Gender Identity +12

Rows per page

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