Concepedia
Statistics
Publications
14
Citations
1K
H-Index
13
Active since
1992
Affiliations
Hamline University(Current)
University of Maine
Brock University
Kim McKeage is an author at Hamline University specializing in management, social sciences, and marketing.
Top concepts
ManagementMarketingSocial SciencesConsumer ResearchMaterial CultureGenderCultureBusinessEducationMarketing Management
Publications per year
1992–2017
How Green Is My Value: Exploring the Relationship Between Environmentalism and Materialism
Subhabrata Bobby Banerjee, Kim McKeage · Advances in consumer research · 1994 · 260 citations
Relationship Between Environmentalism, Engineering, Material Culture +5
Relationship marketing effectiveness: The role of involvement
Mary Gordon, Kim McKeage, Mark A. Fox · Psychology and Marketing · 1998 · 218 citations · Full text
Relationship Marketing, Customer Satisfaction, Term Relationship Marketing +12
Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery
Charles S. Gulas, Kim McKeage · Journal of Advertising · 2000 · 146 citations
Social Psychology, Targeted Advertising, Consumer Research +25
Emotional Intelligence in Undergraduate Accounting Students: Preliminary Assessment
Darlene Bay, Kim McKeage · Accounting Education · 2006 · 94 citations
Traditional Accounting Education, Affective Variable, Accounting +11
It's Just a Joke
Charles S. Gulas, Kim McKeage, Marc G. Weinberger · Journal of Advertising · 2010 · 76 citations
Men's Study, Media Studies, Gender Identity +12
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