Concepedia
Statistics
Publications
14
Citations
1.1K
H-Index
13
Active since
1992
Affiliations
Hamline University(Current)
University of Maine
Brock University
Kim McKeage is an author at Hamline University specializing in marketing, social sciences, and marketing management.
Publications per year
1992–2017
How Green Is My Value: Exploring the Relationship Between Environmentalism and Materialism
Subhabrata Bobby Banerjee, Kim McKeage · Advances in consumer research · 1994 · 260 citations
Natural Resources, Environmental Policy, Environmental Social Science +13
Relationship marketing effectiveness: The role of involvement
Mary Gordon, Kim McKeage, Mark A. Fox · Psychology and Marketing · 1998 · 218 citations · Full text
Business, Marketing, Marketing Management +7
Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery
Charles S. Gulas, Kim McKeage · Journal of Advertising · 2000 · 147 citations · Full text
Social Sciences, Marketing, Social Psychology +17
Emotional Intelligence in Undergraduate Accounting Students: Preliminary Assessment
Darlene Bay, Kim McKeage · Accounting Education · 2006 · 94 citations
Business, Accountancy, Accounting +7
It's Just a Joke
Charles S. Gulas, Kim McKeage, Marc G. Weinberger · Journal of Advertising · 2010 · 76 citations
Social Sciences, Communication, Gender Studies +17
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