Concepedia

Mary Gordon

MG

14

Publications

1.2K

Citations

14

H-Index

1967

Active since

Affiliations

University of Canterbury(Current)

Vanderbilt University Medical Center

University of Massachusetts Amherst

Massey University

Mary Gordon is an author at University of Canterbury specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingEducationConsumer ResearchMarketing CommunicationCommunicationConsumer BehaviorOrganizational CommunicationEmpathy

Publications per year

1967–2020

14

Publications

14

Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework

George R. Milne, Mary Gordon · Journal of Public Policy & Marketing · 1993 · 443 citations

Implied Social Contract, Direct Mail, Engineering +24

Relationship marketing effectiveness: The role of involvement

Mary Gordon, Kim McKeage, Mark A. Fox · Psychology and Marketing · 1998 · 218 citations · Full text

Relationship Marketing, Customer Satisfaction, Term Relationship Marketing +12

What Skills are Most Important? A Comparison of Employer, Student, and Staff Perceptions

Callum Floyd, Mary Gordon · Journal of Marketing Education · 1998 · 124 citations

A Comparison, Relative Importance, Work-integrated Learning +19

Consumer attitudes towards Internet advertising

Mary Gordon, Kathryn De Lima‐Turner · International Marketing Review · 1997 · 82 citations

Digital Marketing, Targeted Advertising, Information Collection +16

Roots of Empathy: responsive parenting, caring societies

Mary Gordon · The Keio Journal of Medicine · 2003 · 61 citations · Full text

Family Involvement, Empathy, Education +27

Rows per page

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