Advances in consumer research

How Green Is My Value: Exploring the Relationship Between Environmentalism and Materialism

Subhabrata Bobby Banerjee, Kim McKeage · 1994 · 260 citations

Natural Resources, Environmental Policy, Environmental Social Science +13

Choosing to Misbehave: a Structural Model of Aberrant Consumer Behavior

Ronald A. Fullerton, Girish Punj · 1993 · 247 citations

Business, Marketing, Marketing Management +14

Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference

William E. Baker, J. Wesley Hutchinson, Danny L. Moore et al. · 1986 · 215 citations

Business, Marketing, Marketing Management +14

Children's Susceptibility to Peer Group Purchase Influence: an Exploratory Investigation

Gwen Rae Bachmann, Deborah Roedder John, Akshay R. Rao · 1993 · 114 citations

Social Sciences, Psychology, Social Psychology +14

Ethical Consumption Experiences and Ethical Space

Elizabeth Cooper‐Martin, Morris B. Holbrook · 1993 · 105 citations

Social Sciences, Cultural Studies, Consumer Behavior +13