Concepedia
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Publications
1
Citations
114
H-Index
Active since
1993
Gwen Rae Bachmann is an author specializing in peer influence, peer relations, and peer effects.
Publications per year
1993–1993
Children's Susceptibility to Peer Group Purchase Influence: an Exploratory Investigation
Gwen Rae Bachmann, Deborah Roedder John, Akshay R. Rao · Advances in consumer research · 1993 · 114 citations
Social Sciences, Psychology, Social Psychology +14
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