Concepedia

Robert J. Lavidge

RJ

6

Publications

2.8K

Citations

6

H-Index

1961

Active since

Affiliations

American Marketing Association(Current)

DePauw University

University of Chicago

Robert J. Lavidge is an author at American Marketing Association specializing in marketing communication, management, and marketing.

Top concepts

MarketingManagementMarketing CommunicationAdvertisingDesignBusinessStatisticsConsumer ResearchMarketing AnalyticsInteractive Marketing

Publications per year

1961–2000

6

Publications

6

A Model for Predictive Measurements of Advertising Effectiveness

Robert J. Lavidge, Gary Steiner · Journal of Marketing · 1961 · 1.4K citations

Marketing Analytics, Proposed Advertisements, Advertising +14

A Model for Predictive Measurements of Advertising Effectiveness

Robert J. Lavidge, Gary Steiner · Journal of Marketing · 1961 · 801 citations

Marketing Analytics, Proposed Advertisements, Advertising +14

A Model For Predictive Measurements of Advertising Effectiveness

Robert J. Lavidge, Gary Steiner · Advertising & Society Review · 2000 · 391 citations

Marketing Analytics, Marketing, Consumer Decision Making +15

The Growing Responsibilities of Marketing

Robert J. Lavidge · Journal of Marketing · 1970 · 93 citations

History Of Marketing, Management, Business +11

The Growing Responsibilities of Marketing

Robert J. Lavidge · Journal of Marketing · 1970 · 48 citations

History Of Marketing, Management, Business +11

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