Concepedia
Statistics
Publications
53
Citations
8.6K
H-Index
32
Active since
1982
Affiliations
University of Alabama(Current)
Villanova University
The University of Texas at Austin
New Mexico State University
Illinois State University
George R. Franke is an author at University of Alabama specializing in marketing, management, and consumer research.
Top concepts
ManagementMarketingBusinessConsumer ResearchAdvertisingConsumer BehaviorInteractive MarketingMarketing CommunicationCustomer SatisfactionOrganizational Behavior
Publications per year
1982–2021
Heuristics versus statistics in discriminant validity testing: a comparison of four procedures
George R. Franke, Marko Sarstedt · Internet Research · 2019 · 1.6K citations
Engineering, Generalizability Theory, Education +20
Structural Equation Modeling with EQS and EQS/Windows
George R. Franke, Barbara M. Byrne · Journal of Marketing Research · 1995 · 1.1K citations
Engineering, Design, Model Framework +6
Salesperson Adaptive Selling Behavior and Customer Orientation: A Meta-Analysis
George R. Franke, Jeong-Eun Park · Journal of Marketing Research · 2006 · 694 citations
Customer Satisfaction, Consumer Research, Human Resource Management +16
Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research
Donna L. Hoffman, George R. Franke · Journal of Marketing Research · 1986 · 516 citations
Marketing Analytics, Customer Satisfaction, Engineering +16
Basic Principles of Structural Equation Modeling: An Introduction to LISREL and EQS
George R. Franke, Ralph O. Mueller · Journal of Marketing Research · 1996 · 510 citations
Customer Satisfaction, Basic Principles, Design +6
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