Concepedia
Statistics
Publications
55
Citations
9.2K
H-Index
33
Active since
1982
Affiliations
University of Alabama(Current)
The University of Texas at Austin
Villanova University
New Mexico State University
Illinois State University
George R. Franke is an author at University of Alabama specializing in marketing, marketing management, and business.
Publications per year
1982–2024
Heuristics versus statistics in discriminant validity testing: a comparison of four procedures
George R. Franke, Marko Sarstedt · Internet Research · 2019 · 1.8K citations
Social Sciences, Educational Measurement, Item Response Theory +12
Structural Equation Modeling with EQS and EQS/Windows
George R. Franke, Barbara M. Byrne · Journal of Marketing Research · 1995 · 1.1K citations
Engineering, Systems Engineering, Systems Modeling +5
Salesperson Adaptive Selling Behavior and Customer Orientation: A Meta-Analysis
George R. Franke, Jeong-Eun Park · Journal of Marketing Research · 2006 · 702 citations
Management, Marketing, Marketing Management +15
Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research
Donna L. Hoffman, George R. Franke · Journal of Marketing Research · 1986 · 519 citations
Public Health, Marketing, Marketing Management +15
Basic Principles of Structural Equation Modeling: An Introduction to LISREL and EQS
George R. Franke, Ralph O. Mueller · Journal of Marketing Research · 1996 · 510 citations
Education, Behavioral Sciences, Item Response Theory +12
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