Concepedia

Display Effectiveness

Display Effectiveness is a metric within the domain of point-of-purchase promotion that quantifies the extent to which a retail display influences consumer purchasing behavior relative to its intended objectives, distinguishing itself from other promotional metrics by focusing specifically on the causal impact of display design, placement, and visibility on immediate sales conversion.

120

Publications

7.1K

Citations

294

Authors

178

Institutions

Publications per year

2017–2026

32

Parents

Publications

120

Effects of Information Presentation Format on Consumer Information Acquisition Strategies

James R. Bettman, Pradeep Kakkar · Journal of Consumer Research · 1977 · 438 citations

, , +10

I'll have what she's having: Gauging the impact of product placements on viewers

Sharmistha Law, Kathryn A. Braun · Psychology and Marketing · 2000 · 293 citations

, , +16

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

Isaac M. Dinner, Harald J. van Heerde, Scott A. Neslin · Journal of Marketing Research · 2013 · 283 citations

, , +17

The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety

Itamar Simonson, Russell S. Winer · Journal of Consumer Research · 1992 · 239 citations

, , +12

Assessing Trade Show Functions and Performance: An Exploratory Study

Roger A. Kerin, William L. Cron · Journal of Marketing · 1987 · 219 citations

, , +17

1–5 of 120

Authors

294

  1. JN
    Jens Nordfält

    Stockholm School of Economics, Sweden

    4 publications · 210 citations

    3

    h-index

  2. DG
    Dhruv Grewal

    Babson College, United States

    3 publications · 218 citations

    3

    h-index

  3. VT
    Vilma Todri

    New York University, United States

    2 publications · 42 citations

    2

    h-index

  4. YW
    Yoram Wind

    University of Pennsylvania, United States

    2 publications · 65 citations

    2

    h-index

  5. IM
    Isaac M. Dinner

    Dartmouth College, United States

    2 publications · 311 citations

    2

    h-index

1–5 of 294

Institutions

178

  1. New York University

    New York, United States

    3 h-index

    3 publications

    119 citations

  2. Louisiana State University

    Baton Rouge, United States

    3 h-index

    3 publications

    97 citations

  3. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    3 publications

    244 citations

  4. Oregon State University

    Corvallis, United States

    2 h-index

    2 publications

    78 citations

  5. KU Leuven

    Leuven, Belgium

    2 h-index

    3 publications

    212 citations

  6. Pennsylvania State University

    State College, United States

    2 h-index

    2 publications

    198 citations

  7. University of Warsaw

    Warsaw, Poland

    2 h-index

    3 publications

    99 citations

  8. Northwestern University

    Evanston, United States

    2 h-index

    2 publications

    66 citations

1–8 of 178

Venues

  1. Journal of Marketing Research

    9 publications · 627 citations

    9

    h-index

  2. Journal of Retailing and Consumer Services

    8 publications · 525 citations

    8

    h-index

  3. Journal of Business Research

    JBR · 8 publications · 426 citations

    8

    h-index

  4. Journal of Retailing

    8 publications · 482 citations

    8

    h-index

  5. Journal of Marketing

    JM · 6 publications · 733 citations

    6

    h-index

1–5