Concepedia
Statistics
Publications
4
Citations
560
H-Index
Active since
1975
Pradeep Kakkar is an author specializing in business, consumer involvement, and psychology.
Publications per year
1975–1978
Effects of Information Presentation Format on Consumer Information Acquisition Strategies
James R. Bettman, Pradeep Kakkar · Journal of Consumer Research · 1977 · 438 citations
Business, Marketing, Consumer Behavior +10
The Psychological Situation As a Determinant of Consumer Behavior
Richard J. Lutz, Pradeep Kakkar · ACR North American Advances · 1975 · 80 citations
Business, Marketing, Psychology +9
Situational Influence in Interpersonal Persuasion
Richard J. Lutz, Pradeep Kakkar · ACR North American Advances · 1976 · 22 citations
Social Sciences, Psychology, Social Psychology +12
Subjects' Information Processing in Information Display Board Studies
David C. Arch, James R. Bettman, Pradeep Kakkar · ACR North American Advances · 1978 · 20 citations
Business, Information Systems, Cognitive Psychology +10
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