Concepedia

Kathryn A. Braun

KA

Statistics

Publications

5

Citations

869

H-Index

5

Active since

1997

Affiliations

University of Washington(Current)

Kathryn A. Braun is an author at University of Washington specializing in advertising, management, and marketing.

Top concepts

MarketingManagementAdvertisingConsumer ResearchPersuasionConsumer BehaviorInteractive MarketingMarketing CommunicationBehavioral Decision MakingArts

Publications per year

1997–2001

5

Publications

5

I'll have what she's having: Gauging the impact of product placements on viewers

Sharmistha Law, Kathryn A. Braun · Psychology and Marketing · 2000 · 287 citations

Behavioral Decision Making, Targeted Advertising, Consumer Research +27

Make my memory: How advertising can change our memories of the past

Kathryn A. Braun, Rhiannon Ellis, Elizabeth F. Loftus · Psychology and Marketing · 2001 · 257 citations

Targeted Advertising, Consumer Research, Consumer Attitude +22

Postexperience Advertising Effects on Consumer Memory

Kathryn A. Braun · Journal of Consumer Research · 1999 · 236 citations

Advertising's misinformation effect

Kathryn A. Braun, Elizabeth F. Loftus · Applied Cognitive Psychology · 1998 · 50 citations

Consumer Uncertainty, Behavioral Decision Making, Targeted Advertising +23

Framing Effects With Differential Impact: the Role of Attribute Salience

Kathryn A. Braun, Gary J. Gaeth, Irwin P. Levin · ACR North American Advances · 1997 · 39 citations

Behavioral Decision Making, Consumer Study, Social Psychology +26

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