Concepedia

Sharmistha Law

SL

Statistics

Publications

5

Citations

687

H-Index

5

Active since

1997

Affiliations

University of Toronto(Current)

Sharmistha Law is an author at University of Toronto specializing in implicit memory, social sciences, and cognitive science.

Top concepts

MemoryImplicit MemorySocial SciencesCognitive ScienceCognitionMarketingManagementAdvertisingBrand AwarenessAffect Perception

Publications per year

1997–2005

5

Publications

5

I'll have what she's having: Gauging the impact of product placements on viewers

Sharmistha Law, Kathryn A. Braun · Psychology and Marketing · 2000 · 287 citations

Behavioral Decision Making, Targeted Advertising, Consumer Research +27

Role of Relationship Norms in Processing Brand Information

Pankaj Aggarwal, Sharmistha Law · Journal of Consumer Research · 2005 · 192 citations

Repetition‐Induced Belief in the Elderly: Rehabilitating Age‐Related Memory Deficits

Sharmistha Law, Scott A. Hawkins, Fergus I. M. Craik · Journal of Consumer Research · 1998 · 148 citations

Memory Retrieval, Cognition, Fictitious Statements +16

Can Repeating a Brand Claim Lead to Memory Confusion? The Effects of Claim Similarity and Concurrent Repetition

Sharmistha Law · Journal of Marketing Research · 2002 · 50 citations

Consumer Uncertainty, Consumer Study, Consumer Research +20

Advertising repetition and consumer beliefs: The role of source memory.

Sharmistha Law, Scott A. Hawkins · 1997 · 10 citations

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