Journal of the Academy of Marketing Science · 2014 · 33.7K citations · 76 references
Social SciencesBehavioral SciencesMethod ValidationPsychometricsStatistical ModelingDimensionality AssessmentLatent Variable ModelingMultivariate AnalysisPsychological TestingStructural Equation ModelingVariance ComponentsCovariance Structure AnalysisMonte Carlo Simulation ModelingMulti-group Measurement ModelsMulti-group Structural Equation ModelingPartial Least Squares RegressionPartial Least Squares Structural Equation ModelingVariance-covariance Matrix Estimation
Discriminant validity assessment has become a generally accepted prerequisite for analyzing relationships between latent variables. For variance-based structural equation modeling, such as partial least squares, the Fornell-Larcker criterion and the examination of cross-loadings are the dominant approaches for evaluating discriminant validity. By means of a simulation study, we show that these approaches do not reliably detect the lack of discriminant validity in common research situations. We therefore propose an alternative approach, based on the multitrait-multimethod matrix, to assess discriminant validity: the heterotrait-monotrait ratio of correlations. We demonstrate its superior performance by means of a Monte Carlo simulation study, in which we compare the new approach to the Fornell-Larcker criterion and the assessment of (partial) cross-loadings. Finally, we provide guidelines on how to handle discriminant validity issues in variance-based structural equation modeling.
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R: A Language and Environment for Statistical Computing
R Core Team · 2000 · 353K citations · Full text
Natural Sciences, Computer Science, Statistical Computing +10
User Acceptance of Information Technology: Toward A Unified View1
Venkatesh · MIS Quarterly · 2003 · 42.5K citations