Journal of Retailing · 2016 · 219 citations · 41 references
Customer SatisfactionOffsetting DistrustBehavioral Decision MakingDigital MarketingConsumer ResearchSocial InfluenceCommunicationOnline Customer BehaviorBuying BehaviorSocial SciencesManagementConsumer BehaviorUser PerceptionPsychological DistanceBehavioral SciencesTrustUnfamiliar Online RetailersMarketingTrust MetricInteractive MarketingConsumer Attitude
41
Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 69.4K citations
Statistical Considerations, Social Psychology, Interpersonal Relationships +8