1
Publications
53
Citations
1
H-Index
2007
Active since
Affiliations
Nanyang Technological University(Current)
Ho Lai Ying is an author at Nanyang Technological University specializing in advertising effectiveness, consumer decision making, and consumer research.
Top concepts
MarketingManagementPersuasionCommunicationConsumer BehaviorConsumer ResearchMarketing InsightsPurchase IntentionIntegrated MarketingHospitality Marketing
Publications per year
2007–2007
1
1