26
Publications
1.9K
Citations
20
H-Index
2013
Active since
Wasim Ahmad is an author at University of International Business and Economics specializing in marketing, management, and consumer behavior.
Top concepts
MarketingManagementConsumer BehaviorBusinessConsumer ResearchCustomer SatisfactionBehavioral ScienceHospitality ManagementTourismInteractive Marketing
Publications per year
2013–2023
26
26
Rows per page
1–5 of 26