25
Publications
1.2K
Citations
16
H-Index
2007
Active since
Peng Hui is an author at Beijing University of Posts and Telecommunications specializing in management, engineering, and business.
Top concepts
ManagementBusinessEngineeringMarketingCustomer SatisfactionConsumer ResearchInteractive MarketingConsumer BehaviorTechnologyCommunication
Publications per year
2007–2024
25
25
Impact of Store Atmosphere on Impulse Buying Behaviour: Moderating Effect of Demographic Variables
Umair Akram, Peng Hui, Muhammad Kaleem Khan et al. · International Journal of u- and e- Service Science and Technology · 2016 · 74 citations
Customer Satisfaction, Retailing Decisions, Behavioral Decision Making +17
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