Muhammad Ashraf

Analyzing the impact of environmental collaboration among supply chain stakeholders on a firm’s sustainable performance

Waqar Ahmed, Muhammad Ashraf, Sharfuddin Ahmed Khan et al. · Operations Management Research · 2020 · 161 citations · Full text

Environmental Performance, Sustainable Performance, Engineering +14

Modeling tourists' visiting intentions toward ecofriendly destinations: Implications for sustainable tourism operators

Muhammad Ashraf, Fujun Hou, Woo Gon Kim et al. · Business Strategy and the Environment · 2019 · 106 citations

Customer Satisfaction, Sustainable Tourism Operators, Tourism Management +21

The role of continuous trust in usage of online product recommendations

Muhammad Ashraf, Jamil Ahmad, Wareesa Sharif et al. · Online Information Review · 2020 · 57 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +24

The effect of innovation and consumer related factors on consumer resistance to innovation

Mazhar Abbas, Muhammad Shahid Nawaz, Jamil Ahmad et al. · Cogent Business & Management · 2017 · 54 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +19

System- vs. consumer-generated recommendations: affective and social-psychological effects on purchase intention

Muhammad Ashraf, Noor Ismawati Jaafar, Ainin Sulaiman · Behaviour and Information Technology · 2019 · 35 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +23