Noor Ismawati Jaafar

Factors influencing the use of social media by SMEs and its performance outcomes

Ainin Sulaiman, Farzana Parveen, Sedigheh Moghavvemi et al. · Industrial Management & Data Systems · 2015 · 501 citations

Business-to-business Research, Social Medium Monitoring, Digital Marketing +23

Social media effects on fostering online civic engagement and building citizen trust and trust in institutions

Anne Marie Warren, Ainin Sulaiman, Noor Ismawati Jaafar · Government Information Quarterly · 2014 · 390 citations

Trust Metric, Social Media Effects, Social Media +14

Social media as a complementary learning tool for teaching and learning: The case of youtube

Sedigheh Moghavvemi, Ainin Sulaiman, Noor Ismawati Jaafar et al. · The International Journal of Management Education · 2017 · 390 citations

Social Media, Learning Sciences, Social Computing +10

Social media usage and organizational performance: Reflections of Malaysian social media managers

Farzana Parveen, Noor Ismawati Jaafar, Ainin Sulaiman · Telematics and Informatics · 2014 · 353 citations

Social Media, Media Policies, Social Networks +10

Understanding the impact of social media usage among organizations

Farzana Parveen Tajudeen, Noor Ismawati Jaafar, Ainin Sulaiman · Information & Management · 2017 · 342 citations

Social Networks, Social Media, Social Computing +5