Concepedia
Statistics
Publications
39
Citations
4.4K
H-Index
27
Active since
2006
Affiliations
University of Malaya(Current)
COMSATS University Islamabad
Universiti Tunku Abdul Rahman
Noor Ismawati Jaafar is an author at University of Malaya specializing in social media, business, and marketing.
Publications per year
2006–2023
Factors influencing the use of social media by SMEs and its performance outcomes
Farzana Parveen, Sedigheh Moghavvemi, Noor Ismawati Jaafar · Industrial Management & Data Systems · 2015 · 519 citations
Business, Management Information Systems, Marketing +13
Social media as a complementary learning tool for teaching and learning: The case of youtube
Sedigheh Moghavvemi, Ainin Sulaiman, Noor Ismawati Jaafar et al. · The International Journal of Management Education · 2017 · 397 citations
Education, Educational Technology, Teaching +14
Social media effects on fostering online civic engagement and building citizen trust and trust in institutions
Anne Marie Warren, Ainin Sulaiman, Noor Ismawati Jaafar · Government Information Quarterly · 2014 · 393 citations
Public Affairs, Political Communication, Political Science +16
Social media usage and organizational performance: Reflections of Malaysian social media managers
Farzana Parveen, Noor Ismawati Jaafar · Telematics and Informatics · 2014 · 358 citations
Social Sciences, Organization Studies, Organizational Behavior +8
Understanding the impact of social media usage among organizations
Farzana Parveen Tajudeen, Noor Ismawati Jaafar · Information & Management · 2017 · 350 citations
Social Sciences, Management Information Systems, Organizational Behavior +12
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