Farzana Parveen

Factors influencing the use of social media by SMEs and its performance outcomes

Ainin Sulaiman, Farzana Parveen, Sedigheh Moghavvemi et al. · Industrial Management & Data Systems · 2015 · 501 citations

Business-to-business Research, Social Medium Monitoring, Digital Marketing +23

Social media usage and organizational performance: Reflections of Malaysian social media managers

Farzana Parveen, Noor Ismawati Jaafar, Ainin Sulaiman · Telematics and Informatics · 2014 · 353 citations

Social Media, Media Policies, Social Networks +10

Social media’s impact on organizational performance and entrepreneurial orientation in organizations

Farzana Parveen, Noor Ismawati Jaafar, Ainin Sulaiman · Management Decision · 2016 · 230 citations

Digital Marketing, Online Communication, Social Technologies +23

Impact Of Social Media Usage On Organizations

Farzana Parveen · Pacific Asia Conference on Information Systems · 2012 · 33 citations

Social Medium Monitoring, Digital Marketing, Online Communication +22

Wireless Internet-using Mobile Devices (WIMDs) in Malaysia

Farzana Parveen, Masood Abessi, Ainin Sulaiman · International Journal of Mobile Communications · 2009 · 14 citations

Customer Satisfaction, Wireless Lan, Technology Adoption +17