Rana Muhammad Sohail Jafar

Author

Guangzhou University ORCID

Also Known As

Muhammad Sohail Jafar, Rana Jafar, Rana Muhammad Sohail Jafar, Rayhana Jafar

Publications

1.3K

Citations

H-Index

Concepts

All Affiliations

Guangzhou University UCSI University Al-Ahliyya Amman University Fujian Agriculture and Forestry University Pir Mehr Ali Shah Arid Agriculture University

About

Rana Muhammad Sohail Jafar is an author at Guangzhou University specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	8	8	912
2	Business	7	7	681
3	Arts	2	2	256
4	Education	2	2	36
5	Public Health	2	2	62

Rana Muhammad Sohail Jafar

Publications

1.2K

Citations

H-Index

Page 1

	Year	Citations
eWOM source credibility, perceived risk and food product customer's information adoption Safdar Hussain, Wasim Ahmed, Rana Muhammad Sohail Jafar, Computers in Human Behavior Customer SatisfactionOnline Customer BehaviorInformation AdoptionConsumer StudyInteractive Marketing	2016	320
Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications Safdar Hussain, Guangju Wang, Rana Muhammad Sohail Jafar, Computers in Human Behavior Customer SatisfactionOnline Customer BehaviorSocial MediaElectronic WordTechnology Acceptance Model	2017	203
Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores Rana Muhammad Sohail Jafar, Wasim Ahmad, Yanming Sun Technology in Society Customer SatisfactionMetaverse StoresOnline Customer BehaviorConsumer StudyInteractive Marketing	2023	156
Tourist loyalty in the metaverse: the role of immersive tourism experience and cognitive perceptions Rana Muhammad Sohail Jafar, Wasim Ahmad Tourism Review Customer SatisfactionMetaverse TourismCultural TourismMetaverse ExperiencesPsychology	2023	98
Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty Ahmad Samed Al‐Adwan, Husam Yaseen, Abeer F. Alkkhwaldi, Journal of Global Marketing Behavioral SciencesDigital MarketingConsumer StudyGamificationMotivation	2025	84
Breaking into the black box of consumers’ perceptions on metaverse commerce: An integrated model of UTAUT 2 and dual-factor theory Ahmad Samed Al‐Adwan, Rana Muhammad Sohail Jafar, Dan‐Andrei Sitar‐Tăut Asia Pacific Management Review	2024	73
Revealing the Secrets of Metaverse Technology Adoption for Sustainable Performance via Dual-Stage SEM-ANN Analysis Rana Muhammad Sohail Jafar, Yanming Sun, Ben Niu, International Journal of Human-Computer Interaction	2024	56
Social media usage and employee’s job performance Rana Muhammad Sohail Jafar, Shuang Geng, Wasim Ahmad, Industrial Management & Data Systems Social Medium MonitoringOrganizational CharacteristicSocial InfluenceInformation SharingHuman Resource Management	2019	53
Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic Wasim Ahmad, Rana Muhammad Sohail Jafar, Abdul Waheed, Journal of Cleaner Production Mediating RoleGreen MarketingBehavioral Decision MakingCustomer Green PsychologyManagement	2023	52
Cyber Shopping Beyond Boundaries: The Metaverse Revolution in e‐Commerce and Consumer Behavior Rana Muhammad Sohail Jafar, Manahil Jabeen, Safdar Hussain, Human Behavior and Emerging Technologies	2025	49

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