Rana Muhammad Sohail Jafar

eWOM source credibility, perceived risk and food product customer's information adoption

Safdar Hussain, Wasim Ahmed, Rana Muhammad Sohail Jafar et al. · Computers in Human Behavior · 2016 · 320 citations

Customer Satisfaction, Online Customer Behavior, Information Adoption +11

Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications

Safdar Hussain, Guangju Wang, Rana Muhammad Sohail Jafar et al. · Computers in Human Behavior · 2017 · 203 citations

Customer Satisfaction, Online Customer Behavior, Social Media +13

Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores

Rana Muhammad Sohail Jafar, Wasim Ahmad, Yanming Sun · Technology in Society · 2023 · 156 citations

Customer Satisfaction, Metaverse Stores, Online Customer Behavior +13

Tourist loyalty in the metaverse: the role of immersive tourism experience and cognitive perceptions

Rana Muhammad Sohail Jafar, Wasim Ahmad · Tourism Review · 2023 · 98 citations

Customer Satisfaction, Metaverse Tourism, Cultural Tourism +16

Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty

Ahmad Samed Al‐Adwan, Husam Yaseen, Abeer F. Alkkhwaldi et al. · Journal of Global Marketing · 2025 · 84 citations

Behavioral Sciences, Digital Marketing, Consumer Study +11