Shaohua Yang

COVID-19: potential effects on Chinese citizens’ lifestyle and travel

Jun Wen, Metin Kozak, Shaohua Yang et al. · Tourism Review · 2020 · 799 citations

Tourism Management, Tourism Performance, Tourism Supply +21

The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction

Rizwan Ullah Khan, Yashar Salamzadeh, Qaisar Iqbal et al. · Journal of Relationship Marketing · 2020 · 294 citations

Total Quality Management, Relationship Marketing, Customer Satisfaction +12

Tapping into the green potential: The power of artificial intelligence adoption in corporate green innovation drive

Murtaza Hussain, Shaohua Yang, Umer Sahil Maqsood et al. · Business Strategy and the Environment · 2024 · 128 citations

Innovation Evaluation, Green Potential, New Technologies +20

An Exploratory Study of Consumer Attitudes toward Green Cosmetics in the UK Market

Yifeng Lin, Shaohua Yang, Haniruzila Hanifah et al. · Administrative Sciences · 2018 · 114 citations · Full text

Green Marketing, Greenwashing, Food Packaging +19

Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia

Aiyun Xiao, Shaohua Yang, Qaisar Iqbal · Administrative Sciences · 2018 · 86 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +22