Concepedia

Jianyao Li

JL

Statistics

Publications

15

Citations

1.2K

H-Index

13

Active since

2006

Affiliations

The University of Western Australia(Current)

Sun Yat-sen University

Tianjin University

Nankai University

Nanjing University

Jianyao Li is an author at The University of Western Australia specializing in consumer behavior, materials science, and business.

Publications per year

2006–2024

15

Publications

15

Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands

Fang Liu, Jianyao Li, Dick Mizerski et al. · European Journal of Marketing · 2012 · 426 citations

Business, Marketing, Marketing Management +17

Two‐Dimensional Organic Supramolecule via Hydrogen Bonding and π–π Stacking for Ultrahigh Capacity and Long‐Life Aqueous Zinc–Organic Batteries

Yuan Chen, Jianyao Li, Qin Zhu et al. · Angewandte Chemie International Edition · 2022 · 268 citations

Natural Sciences, Chemistry, Materials Science +17

Consumer responses to sex appeal advertising: a cross‐cultural study

Fang Liu, Hong Cheng, Jianyao Li · International Marketing Review · 2009 · 110 citations

Business, Marketing, Marketing Management +17

English and Chinese? The Role of Consumer Ethnocentrism and Country of Origin in Chinese Attitudes towards Store Signs

Fang Liu, Jamie Murphy, Jianyao Li et al. · Australasian Marketing Journal (AMJ) · 2006 · 69 citations

Business, Marketing, Marketing Management +17

A memory theory perspective of consumer ethnocentrism and animosity

Richard Lee, Kyung Tae Lee, Jianyao Li · European Journal of Marketing · 2017 · 68 citations

Social Sciences, Psychology, Social Psychology +6

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