Concepedia

Jianyao Li

JL

Statistics

Publications

14

Citations

1.2K

H-Index

13

Active since

2006

Affiliations

The University of Western Australia(Current)

Sun Yat-sen University

Tianjin University

Nankai University

Nanjing University

Jianyao Li is an author at The University of Western Australia specializing in consumer behavior, marketing, and consumer research.

Top concepts

Consumer BehaviorMarketingConsumer ResearchCultureBrandingManagementBrand DevelopmentBehavioral ScienceEducationAdvertising

Publications per year

2006–2022

14

Publications

14

Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands

Fang Liu, Jianyao Li, Dick Mizerski et al. · European Journal of Marketing · 2012 · 419 citations

Consumer Research, Brand Strategy, Brand Loyalty +22

Two‐Dimensional Organic Supramolecule via Hydrogen Bonding and π–π Stacking for Ultrahigh Capacity and Long‐Life Aqueous Zinc–Organic Batteries

Yuan Chen, Jianyao Li, Qin Zhu et al. · Angewandte Chemie International Edition · 2022 · 245 citations

Consumer responses to sex appeal advertising: a cross‐cultural study

Fang Liu, Hong Cheng, Jianyao Li · International Marketing Review · 2009 · 110 citations

International Marketing, Consumer Study, Consumer Research +18

English and Chinese? The Role of Consumer Ethnocentrism and Country of Origin in Chinese Attitudes towards Store Signs

Fang Liu, Jamie Murphy, Jianyao Li et al. · Australasian Marketing Journal (AMJ) · 2006 · 69 citations

East Asian Studies, International Marketing, Consumer Research +24

A memory theory perspective of consumer ethnocentrism and animosity

Richard Lee, Kyung Tae Lee, Jianyao Li · European Journal of Marketing · 2017 · 68 citations

Behavioral Decision Making, Consumer Study, Social Psychology +20

1–5 of 14