Concepedia
Statistics
Publications
30
Citations
2K
H-Index
20
Active since
1994
Affiliations
Ohio University(Current)
California State University, Sacramento
Scripps (United States)
University of Miami
Bradley University
Hong Cheng is an author at Ohio University specializing in marketing, advertising, and social sciences.
Publications per year
1994–2022
Cultural Values Reflected in Chinese and U.S. Television Commercials
Hong Cheng, John C. Schweitzer · Journal of Advertising Research · 1996 · 343 citations
Social Sciences, Communication, Cultural Studies +14
The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising
Katherine Frith, Ping Shaw, Hong Cheng · Journal of Communication · 2005 · 280 citations
Social Sciences, Cultural Studies, Gender Studies +17
Development of gullies and sediment production in the black soil region of northeastern China
Yongqiu Wu, Qiuhong Zheng, Yongguang Zhang et al. · Geomorphology · 2008 · 125 citations
Natural Sciences, Earth Sciences, Soil Sciences +16
To support or to boycott: a public segmentation model in corporate social advocacy
Hong Cheng, Cong Li · Journal of Public Relations Research · 2020 · 119 citations
Social Sciences, Social Psychology, Advocacy +12
Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements From 1982 and 1992
Hong Cheng · International Journal of Advertising · 1994 · 117 citations
Business, Cultural Studies, Marketing +17
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