Concepedia

John C. Schweitzer

JC

Statistics

Publications

9

Citations

463

H-Index

9

Active since

1988

Affiliations

Texas Tech University(Current)

Bradley University

John C. Schweitzer is an author at Texas Tech University specializing in mass communication, communication, and social sciences.

Publications per year

1988–2007

9

Publications

9

Cultural Values Reflected in Chinese and U.S. Television Commercials

Hong Cheng, John C. Schweitzer · Journal of Advertising Research · 1996 · 343 citations

Social Sciences, Communication, Cultural Studies +14

Research Article Productivity by Mass Communication Scholars

John C. Schweitzer · Journalism Quarterly · 1988 · 29 citations

Social Sciences, Communication, Communication Research Methods +8

The Impact of Messages on Survey Participation in Answering Machine Households

Minghua Xu, Benjamin J. Bates, John C. Schweitzer · Public Opinion Quarterly · 1993 · 25 citations

Social Sciences, Communication, Sociology +9

Who are All these Advertising Majors and what do They Want?

John C. Schweitzer · Journalism Quarterly · 1988 · 12 citations

Business, Marketing, Marketing Management +12

What Advertising Educators think about Advertising Education

Stephen A. Banning, John C. Schweitzer · Journal of Advertising Education · 2007 · 12 citations

Business, Communication, Marketing +14

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