Katherine Frith

The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising

Katherine Frith, Ping Shaw, Hong Cheng · Journal of Communication · 2005 · 280 citations

Social Sciences, Cultural Studies, Gender Studies +17

Audience attitudes towards brand (product) placement: Singapore and the United States

James A. Karrh, Katherine Frith, Coy Callison · International Journal of Advertising · 2001 · 112 citations

Business, Communication, Marketing +10

Race and Beauty: A Comparison of Asian and Western Models in Women's Magazine Advertisements

Katherine Frith, Hong Cheng, Ping Shaw · Sex Roles · 2004 · 100 citations

Social Sciences, Gender Studies, Marketing +14

Undressing the ad: reading culture in advertising

Katherine Frith · Choice Reviews Online · 1998 · 93 citations

Social Sciences, Communication, Cultural Studies +17

A Comparison of Cultural Values in British and American Print Advertising: A Study of Magazines

Katherine Frith, David Wesson · Journalism Quarterly · 1991 · 68 citations

Business, Communication, Marketing +16