Concepedia

Nazlida Muhamad

NM

16

Publications

633

Citations

12

H-Index

2010

Active since

Affiliations

Universiti Brunei Darussalam(Current)

Comilla University

The University of Western Australia

Northern University of Malaysia

Nazlida Muhamad is an author at Universiti Brunei Darussalam specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorConsumer CultureCultureCustomer SatisfactionConsumer Decision MakingAdvertising

Publications per year

2010–2024

16

Publications

16

The constructs mediating religions' influence on buyers and consumers

Nazlida Muhamad, Dick Mizerski · Journal of Islamic marketing · 2010 · 158 citations

Consumer Preferences, Consumer Decision Making, Consumer Culture +15

The Effects of Following Islam in Decisions about Taboo Products

Nazlida Muhamad, Dick Mizerski · Psychology and Marketing · 2013 · 74 citations

Consumer Motivation, Consumer Study, Religious Ruling +17

Does the country of origin of a halal logo matter? The case of packaged food purchases

Nazlida Muhamad, Vai Shiem Leong, Normalisa Md Isa · Review of International Business and Strategy · 2017 · 66 citations

Consumer Uncertainty, Food Purchases, Consumer Research +26

The role of religious motivation in an international consumer boycott

Nazlida Muhamad, Munirah Khamarudin, Waida Irani Mohd Fauzi · British Food Journal · 2018 · 59 citations

Consumer Motivation, Consumer Study, Religiosity +18

Consumer knowledge and religious rulings on products

Nazlida Muhamad, Vai Shiem Leong, Dick Mizerski · Journal of Islamic marketing · 2016 · 48 citations

Consumer Uncertainty, Consumer Study, Consumer Research +17

Rows per page

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