Muhammad Talha Salam

Publications

293

Citations

H-Index

2018

Active since

Affiliations

National University of Computer and Emerging Sciences(Current)

Coventry University

Universiti Brunei Darussalam

Karachi School for Business and Leadership

Muhammad Talha Salam is an author at National University of Computer and Emerging Sciences specializing in management, business, and consumer behavior.

ORCID

Top concepts

ManagementBusinessMarketingConsumer BehaviorConsumer ResearchBrandingEducationMedia MarketingBrand ManagementMarketing Insights

Publications per year

2018–2021

Publications

“Crisis management in the hospitality sector SMEs in Pakistan during COVID-19″

Muhammad Burhan, Muhammad Talha Salam, Omar Abou Hamdan et al. · International Journal of Hospitality Management · 2021 · 110 citations · Full text

Hospitality Sector Smes, Risk Management, Management +7

The perceptions of SME retailers towards the usage of social media marketing amid COVID-19 crisis

Muhammad Talha Salam, Hamza Imtiaz, Muhammad Burhan · Journal of Entrepreneurship in Emerging Economies · 2021 · 63 citations · Full text

Digital Marketing, Social Marketing, Consumer Research +19

Measuring religiosity among Muslim consumers: observations and recommendations

Muhammad Talha Salam, Nazlida Muhamad, Vai Shiem Leong · Journal of Islamic marketing · 2018 · 46 citations

Customer Satisfaction, Culture, Critical Reviews +13

Purchase intention for green brands among Pakistani millennials

Muhammad Talha Salam, Katherine Taken Smith, Faria Mehboob · Social Responsibility Journal · 2021 · 43 citations

Green Marketing, Consumer Study, Consumer Research +17

Kaarvan Crafts Foundation: embracing digital literacy for women empowerment

Tooba Irfan, Muhammad Talha Salam · Emerald Emerging Markets Case Studies · 2020 · 20 citations

Women Empowerment, Rural Development, Rural Management +19

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