Concepedia

Katherine Taken Smith

KT

39

Publications

1.8K

Citations

23

H-Index

1998

Active since

Affiliations

Texas A&M University – Corpus Christi(Current)

Texas A&M University

Murray State University

Kennesaw State University

Mitchell Institute

Katherine Taken Smith is an author at Texas A&M University – Corpus Christi specializing in business, management, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchDigital MarketingConsumer BehaviorInteractive MarketingCorporate Social ResponsibilityFinanceAccounting

Publications per year

1998–2024

39

Publications

39

Digital marketing strategies that Millennials find appealing, motivating, or just annoying

Katherine Taken Smith · Journal of Strategic Marketing · 2011 · 280 citations

Customer Satisfaction, Online Customer Behavior, Buying Behavior +15

Selling to Millennials with online reviews

W. Glynn Mangold, Katherine Taken Smith · Business Horizons · 2011 · 182 citations

Online Customer Behavior, Customer Review, Advertising +7

Work-Life Balance Perspectives of Marketing Professionals in Generation Y

Katherine Taken Smith · Services Marketing Quarterly · 2010 · 138 citations

Quality Of Life, Workplace Psychology, Multigenerational Workforce +18

Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality

Katherine Taken Smith · Journal of Strategic Marketing · 2017 · 113 citations

Mobile Interaction, Digital Marketing, Targeted Advertising +16

Digital Marketing Strategies that Millennials Find Appealing, Motivating, or Just Annoying

Katherine Taken Smith · SSRN Electronic Journal · 2010 · 89 citations · Full text

Rows per page

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