Concepedia

Peilin Phua

PP

2

Publications

68

Citations

2

H-Index

2014

Active since

Affiliations

University of South Australia(Current)

Peilin Phua is an author at University of South Australia specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessEngineeringBrand LoyaltyUser ExperienceMobile ComputingMobile MarketingConsumer Behavior

Publications per year

2014–2019

2

Publications

2

Examining older consumers’ loyalty towards older brands in grocery retailing

Peilin Phua, Rachel Kennedy, Giang Trinh et al. · Journal of Retailing and Consumer Services · 2019 · 40 citations

Consumer Study, Management, Business +8

Validating Bluetooth logging as metric for shopper behaviour studies

Peilin Phua, Bill Page, Svetlana Bogomolova · Journal of Retailing and Consumer Services · 2014 · 28 citations

Behavioral Sciences, Mobile Marketing, Engineering +10

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