Statistics
Publications
2
Citations
57
H-Index
2
Active since
2020
Affiliations
Irene Santoso is an author at Massey University specializing in advertising strategy, digital advertising, and advertising psychology.
Publications per year
2020–2021
2
2
Is digital advertising effective under conditions of low attention?
Irene Santoso, Malcolm Wright, Giang Trinh et al. · Journal of Marketing Management · 2020 · 37 citations
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