Concepedia

Neil Barnard

NB

Statistics

Publications

8

Citations

591

H-Index

8

Active since

1990

Affiliations

London South Bank University(Current)

University of South Australia

London Business School

Neil Barnard is an author at London South Bank University specializing in management, marketing, and brand equity.

Top concepts

ManagementMarketingBrand EquityBrand StrategyBrand AwarenessConsumer ResearchBrandingBusinessBrand ManagementBrand Development

Publications per year

1990–2002

8

Publications

8

Brand Advertising As Creative Publicity

A. S. C. Ehrenberg, Neil Barnard, Rachel Kennedy et al. · Journal of Advertising Research · 2002 · 155 citations

Targeted Advertising, Brand Strategy, Consumer Research +17

Differentiation or Salience

A. S. C. Ehrenberg, Neil Barnard, John Scriven · Journal of Advertising Research · 1997 · 148 citations

Behavioral Sciences, Cognitive Science, Experimental Psychology +3

Robust Measures of Consumer Brand Beliefs

Neil Barnard, A. S. C. Ehrenberg · Journal of Marketing Research · 1990 · 110 citations

Consumer Uncertainty, Consumer Study, Brand Strategy +16

Robust Measures of Consumer Brand Beliefs

Neil Barnard, A. S. C. Ehrenberg · Journal of Marketing Research · 1990 · 50 citations

Brand Equity, Management, Business +7

Competitive brand‐choice and store‐choice among Japanese consumers

Kau Ah Keng, Mark Uncles, A. S. C. Ehrenberg et al. · Journal of Product & Brand Management · 1998 · 46 citations

Consumer Uncertainty, International Marketing, Consumer Research +20

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