Statistics
Publications
8
Citations
594
H-Index
8
Active since
1990
Affiliations
Neil Barnard is an author at London South Bank University specializing in marketing, business, and marketing management.
Publications per year
1990–2002
8
8
Brand Advertising As Creative Publicity
A. S. C. Ehrenberg, Neil Barnard, Rachel Kennedy et al. · Journal of Advertising Research · 2002 · 157 citations
A. S. C. Ehrenberg, Neil Barnard, John Scriven · Journal of Advertising Research · 1997 · 148 citations
Robust Measures of Consumer Brand Beliefs
Neil Barnard, A. S. C. Ehrenberg · Journal of Marketing Research · 1990 · 110 citations
Robust Measures of Consumer Brand Beliefs
Neil Barnard, A. S. C. Ehrenberg · Journal of Marketing Research · 1990 · 50 citations
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