Concepedia

John Scriven

JS

Statistics

Publications

10

Citations

362

H-Index

10

Active since

1995

Affiliations

London South Bank University(Current)

University of South Australia

John Scriven is an author at London South Bank University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessBrand EquityBrand StrategyBrand DevelopmentBrand AwarenessBrand ManagementConsumer Behavior

Publications per year

1995–2020

10

Publications

10

Differentiation or Salience

A. S. C. Ehrenberg, Neil Barnard, John Scriven · Journal of Advertising Research · 1997 · 148 citations

Behavioral Sciences, Cognitive Science, Experimental Psychology +3

Adding value. Brands and marketing in food and drink

John Scriven · Long Range Planning · 1995 · 55 citations

Marketing, Management, Consumer Research +6

When ‘Significant’ is not Significant

Rachel Kennedy, John Scriven, Magda Nenycz‐Thiel · International Journal of Market Research · 2014 · 26 citations

Marketing Analytics, ‘ Significant ’, Engineering +20

Making Sense of Common Dirichlet Deviations

John Scriven, John Bound, Charles Graham · Australasian Marketing Journal (AMJ) · 2017 · 23 citations · Full text

Marketing Analytics, Customer Satisfaction, Engineering +16

Consistent Consumer Responses to Price Changes

John Scriven, A. S. C. Ehrenberg · Australasian Marketing Journal (AMJ) · 2004 · 21 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +16

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