Concepedia
Statistics
Publications
16
Citations
445
H-Index
13
Active since
1996
Affiliations
London South Bank University(Current)
University of South Australia
The University of Melbourne
Charles Graham is an author at London South Bank University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchConsumer BehaviorBrand AwarenessBrand ManagementBrand DevelopmentBrand EquityBrand Strategy
Publications per year
1996–2021
Evaluating the usability of a mobile guide: The influence of location, participants and resources
Jesper Kjeldskov, Charles Graham, Sonja Pedell et al. · Behaviour and Information Technology · 2004 · 127 citations · Full text
Public Transport, Mobile Guide, Engineering +13
Double Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty
Charles Graham, Dag Bennett, K Franke et al. · Australasian Marketing Journal (AMJ) · 2017 · 44 citations · Full text
Marketing, Advertising, Forgotten Tool +15
What's the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium
Charles Graham · Journal of Marketing Management · 2009 · 34 citations
Marketing Analytics, Economics, Digital Marketing +15
Child life programs in the pediatric emergency department
MEREDITH S. KREBEL, COURTNEY CLAYTON, Charles Graham · Pediatric Emergency Care · 1996 · 33 citations
Emergency Care, Cl Program, Hospital Medicine +17
Quantifying the target market for advertisers
Charles Graham, Rachel Kennedy · Journal of Consumer Behaviour · 2021 · 27 citations
Marketing Analytics, Target Market, Targeted Advertising +21
1–5 of 16