Concepedia

K Franke

KF

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Publications

1

Citations

44

H-Index

1

Active since

2017

Affiliations

London South Bank University(Current)

K Franke is an author at London South Bank University specializing in marketing management, management, and brand equity.

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Publications per year

2017–2017

1

Publications

1

Double Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty

Charles Graham, Dag Bennett, K Franke et al. · Australasian Marketing Journal (AMJ) · 2017 · 44 citations · Full text

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