Concepedia
Statistics
Publications
13
Citations
390
H-Index
11
Active since
1996
Affiliations
London South Bank University(Current)
Universidad Rey Juan Carlos
Dag Bennett is an author at London South Bank University specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementConsumer ResearchConsumer BehaviorBrand ManagementBrand DevelopmentBrand EquityBrand StrategyBrand Awareness
Publications per year
1996–2021
Examining retail customer experience and the moderation effect of loyalty programmes
Zhibin Lin, Dag Bennett · International Journal of Retail & Distribution Management · 2014 · 75 citations · Full text
Customer Experience, Customer Satisfaction, Consumer Research +20
A Three-Stage method for Data Text Mining: Using UGC in Business Intelligence Analysis
José Ramón Saura, Dag Bennett · Symmetry · 2019 · 75 citations · Full text
Using Ugc, Engineering, Business Intelligence +22
Double Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty
Charles Graham, Dag Bennett, K Franke et al. · Australasian Marketing Journal (AMJ) · 2017 · 44 citations · Full text
Marketing, Advertising, Forgotten Tool +15
Sustainable smart cities: creating spaces for technological, social and business development
Marta Peris‐Ortiz, Dag Bennett, Diana Catalina Pérez-Bustamante Yábar · 2017 · 43 citations
Engineering, Urban Informatics, Sustainable Cities +12
How to Extract Meaningful Insights from UGC: A Knowledge-Based Method Applied to Education
José Ramón Saura, Ana Reyes-Menéndez, Dag Bennett · Applied Sciences · 2019 · 39 citations · Full text
Social Data Analysis, New Technologies, Engineering +22
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