Concepedia

Kau Ah Keng

KA

14

Publications

1.2K

Citations

12

H-Index

1984

Active since

Affiliations

National University of Singapore(Current)

International University of Japan

Kau Ah Keng is an author at National University of Singapore specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorCultureBusinessEconomicsCustomer SatisfactionConsumer Decision MakingValue Theory

Publications per year

1984–2007

14

Publications

14

Chinese cultural values and gift‐giving behavior

Qian Wang, Mohammed Abdur Razzaque, Kau Ah Keng · Journal of Consumer Marketing · 2007 · 222 citations

East Asian Studies, Consumer Study, Value Theory +23

Patterns of Store Choice

Kau Ah Keng, A. S. C. Ehrenberg · Journal of Marketing Research · 1984 · 168 citations

Economics, Consumer Decision Making, Choice Model +15

Differences between Small and Medium Sized Exporting andNon‐Exporting Firms: Nature or Nurture

Kau Ah Keng, Tan Soo Jiuan · International Marketing Review · 1989 · 167 citations

The Influence of Materialistic Inclination on Values, Life Satisfaction and Aspirations: An Empirical Analysis

Kau Ah Keng, Kwon Jung, Tan Soo Jiuan et al. · Social Indicators Research · 2000 · 126 citations

Determinants of Consumer Complaint Behaviour:

Kau Ah Keng, Daleen Richmond, Serene Han · Journal of International Consumer Marketing · 1995 · 116 citations

Customer Satisfaction, Culture, Consumer Study +13

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