Concepedia

Serene Han

SH

1

Publications

116

Citations

1

H-Index

1995

Active since

Affiliations

National University of Singapore(Current)

Serene Han is an author at National University of Singapore specializing in consumer behavior, management, and social psychology.

Top concepts

CultureMarketingManagementPersuasionSocial SciencesConsumer BehaviorConsumer ResearchSocial PsychologyCustomer SatisfactionApplied Social Psychology

Publications per year

1995–1995

1

Publications

1

Determinants of Consumer Complaint Behaviour:

Kau Ah Keng, Daleen Richmond, Serene Han · Journal of International Consumer Marketing · 1995 · 116 citations

Customer Satisfaction, Culture, Consumer Study +13

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