Lucy Simmonds

Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation

Lucy Simmonds, Steven Bellman, Rachel Kennedy et al. · Journal of Business Research · 2019 · 86 citations

Behavioral Sciences, Advertising, Visual Attention +10

Maternal intramuscular dexamethasone versus betamethasone before preterm birth (ASTEROID): a multicentre, double-blind, randomised controlled trial

Caroline A Crowther, Pat Ashwood, Chad Andersen et al. · The Lancet Child & Adolescent Health · 2019 · 80 citations · Full text

Preterm Labor, Maternal Complication, Gynecology +8

A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention

Lucy Simmonds, Svetlana Bogomolova, Rachel Kennedy et al. · Psychology and Marketing · 2020 · 70 citations

Digital Marketing, Targeted Advertising, Video Advertising +21

Feeding preterm infants milk with a higher dose of docosahexaenoic acid than that used in current practice does not influence language or behavior in early childhood: a follow-up study of a randomized controlled trial

Lisa G. Smithers, Carmel T Collins, Lucy Simmonds et al. · American Journal of Clinical Nutrition · 2010 · 67 citations · Full text

Docosahexaenoic Acid, Preterm Infants Milk, Early Life Exposure +10

Barriers and enablers to implementing antenatal magnesium sulphate for fetal neuroprotection guidelines: a study using the theoretical domains framework

Emily Bain, Tanya Bubner, Pat Ashwood et al. · BMC Pregnancy and Childbirth · 2015 · 27 citations · Full text