Concepedia

Private Label Strategy

Private Label Strategy is a retail marketing strategy that involves the development, positioning, and management of retailer-owned brands to achieve competitive differentiation, margin improvement, and customer loyalty within a retailer’s product assortment.

246

Publications

18.4K

Citations

495

Authors

287

Institutions

Publications per year

2017–2026

72

Variants

Private Brand StrategyPrivate Label MerchandisingPrivate Label PositioningPrivate Label SourcingStore Brand Strategy

Parents

Children

Publications

246

Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

Paul Richardson, Alan Dick, Arun K. Jain · Journal of Marketing · 1994 · 922 citations

, , +16

Building Store Loyalty through Store Brands

Marcel Corstjens, Rajiv Lal · Journal of Marketing Research · 2000 · 678 citations

, , +17

Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

Paul Richardson, Alan Dick, Arun K. Jain · Journal of Marketing · 1994 · 600 citations

, , +16

Why Store Brand Penetration Varies by Retailer

Stephen J. Hoch · Marketing Science · 1997 · 598 citations

, , +17

Vertical Relationships between Manufacturers and Retailers: Inference with Limited Data

Sofia Berto Villas‐Boas · The Review of Economic Studies · 2007 · 576 citations

, , +15

1–5 of 246

Authors

495

  1. MG
    Marnik G. Dekimpe

    Tilburg University, Netherlands

    11 publications · 1.1K citations

    11

    h-index

  2. IG
    Inge Geyskens

    Tilburg University, Netherlands

    8 publications · 776 citations

    8

    h-index

  3. AT
    Anne ter Braak

    KU Leuven, Belgium

    5 publications · 335 citations

    5

    h-index

  4. LL
    Lien Lamey

    KU Leuven, Belgium

    5 publications · 677 citations

    5

    h-index

  5. BD
    Barbara Deleersnyder

    Tilburg University, Netherlands

    5 publications · 669 citations

    5

    h-index

1–5 of 495

Institutions

287

  1. Tilburg University

    Tilburg, The Netherlands

    15 h-index

    25 publications

    2.5K citations

  2. KU Leuven

    Leuven, Belgium

    14 h-index

    22 publications

    1.2K citations

  3. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    10 h-index

    10 publications

    1.3K citations

  4. Universidad Complutense de Madrid

    Madrid, Spain

    5 h-index

    10 publications

    224 citations

  5. Adolfo Ibáñez University

    Santiago, Chile

    5 h-index

    10 publications

    578 citations

  6. Universidad Autónoma de Madrid

    Madrid, Spain

    4 h-index

    7 publications

    426 citations

  7. Università Cattolica del Sacro Cuore

    Milan, Italy

    4 h-index

    10 publications

    254 citations

  8. Universidad de Salamanca

    Salamanca, Spain

    4 h-index

    7 publications

    110 citations

1–8 of 287

Venues

  1. Journal of Retailing and Consumer Services

    24 publications · 1.5K citations

    20

    h-index

  2. Journal of Business Research

    JBR · 12 publications · 732 citations

    12

    h-index

  3. Journal of Product & Brand Management

    11 publications · 1.1K citations

    11

    h-index

  4. Journal of Retailing

    9 publications · 820 citations

    9

    h-index

  5. 9

    h-index

1–5