Concepedia
Statistics
Publications
7
Citations
405
H-Index
Active since
2013
Affiliations
KU Leuven(Current)
Tilburg University
Maastricht University
Anne ter Braak is an author at KU Leuven specializing in business, private label strategy, and marketing.
Publications per year
2013–2021
Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions
Anne ter Braak, Inge Geyskens, Marnik G. Dekimpe · Journal of Retailing · 2014 · 115 citations · Full text
Business, Marketing, Marketing Management +17
Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation
Anne ter Braak, Marnik G. Dekimpe, Inge Geyskens · Journal of Marketing · 2013 · 104 citations
Business, Operations Management, Supply Chain Management +17
Does private-label production by national-brand manufacturers create discounter goodwill?
Anne ter Braak, Barbara Deleersnyder, Inge Geyskens et al. · International Journal of Research in Marketing · 2013 · 49 citations · Full text
Business, Marketing, Marketing Management +15
How Do Customers Alter Their Basket Composition When They Perceive the Retail Store to Be Crowded? An Empirical Study
Aylin Aydinli, Lien Lamey, Kobe Millet et al. · Journal of Retailing · 2020 · 42 citations · Full text
Business, Marketing, Retail Management +14
Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols
Stijn Maesen, Lien Lamey, Anne ter Braak et al. · Journal of the Academy of Marketing Science · 2021 · 42 citations · Full text
Business, Marketing, Marketing Management +13
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