Concepedia

Stijn Maesen

SM

Statistics

Publications

3

Citations

96

H-Index

3

Active since

2021

Affiliations

Imperial College London(Current)

KU Leuven

Stijn Maesen is an author at Imperial College London specializing in marketing, business, and brand management.

ORCID

Publications per year

2021–2024

3

Publications

3

Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols

Stijn Maesen, Lien Lamey, Anne ter Braak et al. · Journal of the Academy of Marketing Science · 2021 · 42 citations · Full text

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Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases

Stijn Maesen, Dionysius Ang · Journal of Marketing · 2024 · 37 citations · Full text

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The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores

Stijn Maesen, Lien Lamey · Journal of Marketing · 2022 · 17 citations · Full text

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