Concepedia

Paul Richardson

PR

10

Publications

2.8K

Citations

10

H-Index

1994

Active since

Affiliations

Loyola University Chicago(Current)

University at Buffalo, State University of New York

University of Chicago

Paul Richardson is an author at Loyola University Chicago specializing in consumer behavior, management, and consumer research.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchBrand EquityBrand AwarenessBrand StrategyBrand ManagementBrand Development

Publications per year

1994–2017

10

Publications

10

Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

Paul Richardson, Alan Dick, Arun K. Jain · Journal of Marketing · 1994 · 921 citations

Customer Satisfaction, Quality Orientation, Brand Equity +15

Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

Paul Richardson, Alan Dick, Arun K. Jain · Journal of Marketing · 1994 · 579 citations

Customer Satisfaction, Quality Orientation, Consumer Uncertainty +18

Household store brand proneness: A framework

Paul Richardson, Arun K. Jain, Alan Dick · Journal of Retailing · 1996 · 540 citations

Consumer Culture, Management, Business +6

Correlates of store brand proneness: some empirical observations

Alan Dick, Arun K. Jain, Paul Richardson · Journal of Product & Brand Management · 1995 · 258 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Study +19

The influence of store aesthetics on evaluation of private label brands

Paul Richardson, Arun K. Jain, Alan Dick · Journal of Product & Brand Management · 1996 · 175 citations

Store Aesthetics, Customer Satisfaction, Consumer Uncertainty +21

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