Campaign Performance Analysis

Campaign Performance Analysis is a systematic evaluation framework within digital marketing analytics that measures, interprets, and reports the effectiveness of targeted promotional initiatives across specific channels or platforms to assess achievement of predefined objectives.

198

Publications

10.1K

Citations

569

Authors

288

Institutions

Publications per year

2017–2026

Parents

Marketing AnalyticsWeb Analytics

Children

Campaign AttributionCampaign ForecastingCost Per Acquisition AnalysisCross-channel AnalyticsCustomer Acquisition AnalysisKpi MeasurementLead Generation AnalysisMarketing ExperimentationMedia Mix ModelingTargeting Effectiveness

Publications

198

Success drivers of online equity crowdfunding campaigns

Anna Lukkarinen, Jeffrey E. Teich, Hannele Wallenius et al. · Decision Support Systems · 2016 · 444 citations · Full text

Business, Communication, Marketing +12

Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing

Rick Ferguson · Journal of Consumer Marketing · 2008 · 337 citations

Business, Marketing, Marketing Management +12

Some Reasons Why Information Campaigns Fail

Herbert H. Hyman, Paul B. Sheatsley · Public Opinion Quarterly · 1947 · 313 citations

Social Sciences, Communication, Marketing +7

The Victory Lab: The Secret Science of Winning Campaigns

Chris Henick · The Forum · 2013 · 274 citations

Social Sciences, Political Science, American Politics +15

Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices

David M. Farrell · Political Science Quarterly · 2003 · 252 citations

Public Affairs, Political Communication, Political Science +11

1–5 of 198

Authors

569

BJ
Bernard J. Jansen
Pennsylvania State University, United States
5 publications · 140 citations
5
h-index
KD
Kevin Davis
RTI International, United States
4 publications · 81 citations
4
h-index
MC
Mauro Cettolo
Fondazione Bruno Kessler, Italy
3 publications · 221 citations
3
h-index
MF
Marcello Federico
Fondazione Bruno Kessler, Italy
3 publications · 221 citations
3
h-index
JJ
Jarosław Jankowski
West Pomeranian University of Technology in Szczecin, Poland
3 publications · 135 citations
3
h-index

1–5 of 569

Institutions

288

1–8 of 288

Venues

Public Opinion Quarterly
POQ · 5 publications · 532 citations
5
h-index
Journal of Advertising Research
JAR · 5 publications · 212 citations
5
h-index
SSRN Electronic Journal
Repository · 4 publications · 84 citations
4
h-index
Sustainability
4 publications · 177 citations
4
h-index
Marketing Intelligence & Planning
4 publications · 298 citations
4
h-index

1–5