Concepedia

Cross-channel Analytics

Cross-Channel Analytics is a methodological framework within campaign performance analysis that integrates and evaluates data from multiple communication channels to assess the interdependent effects of cross-channel interactions on consumer behavior and campaign outcomes.

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2017–2026

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  1. MV
    Michael Valos

    Deakin University, Australia

    1 publications · 14 citations

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  1. Deakin University

    Burwood, Australia

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    14 citations

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